Sorare NBA '24
Design and marketing campaign for the officially licensed NBA 2024 season collectibe NFT cards produced by Sorare. Taking a sleek contemporary direction, the creative leaned heavily on stylized hoops and color gradation, providing a dynamic yet restrained background on which to highlight Sorare's athlete partners - Mikhal Bridges (New York Nets), Jalen Brunson (New York Knicks), Donovan Mitchell (Cleveland Cavaliers) and Paolo Banchero (Orlando Magic).

Additional content captured for social media and marketing featured the athletes wearing custom, handmade tie-dyed Sorare jerseys with custom embroidered Sorare patches, vinyl decals, and 3M reflective designs.

Creative Direction
 Antoine Christian
Art Direction Teresa Wozniak
Design Antoine Christian, Ian Liu, Teresa Wozniak, Matt Massarelli, Georgie Yiannoullou
Motion Graphics Matt Massarelli, Georgie Yiannoullou
Photography Alfonso Bui, NBPA
Video Alfonso Bui

Executive Producer Mark Johnson
Production Pyramyd Studios
Post Production Editbar

In Partnership with the NBPA 
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