Sorare NBA '24
Sorare partnered with the NBA to launch its 2024 season of officially licensed digital collectible cards, creating an opportunity to introduce the platform to a broader audience of basketball fans and collectors.
The challenge was to create a campaign that felt premium and contemporary while allowing the athletes—and the product itself—to remain the focus. Rather than competing with the player photography, the creative system was designed to support it, using stylized hoops, layered gradients, and restrained motion-inspired graphics to create energy without overwhelming the content.
I led the visual development of the campaign across marketing and product touchpoints. This included campaign creative, design systems, social content, photoshoot concepts, and supporting marketing assets. Working closely with the broader team, I helped establish a cohesive visual language that could scale across multiple athletes while maintaining consistency throughout the campaign.
The project featured NBA athletes Mikal Bridges, Jalen Brunson, Donovan Mitchell, and Paolo Banchero. In addition to the core campaign assets, we developed custom content for social and marketing channels, including bespoke Sorare jerseys featuring embroidered patches, vinyl applications, and reflective detailing that helped bring the digital brand into the physical world.
The result was a flexible campaign system that balanced product storytelling, athlete partnerships, and brand recognition across a range of digital and social experiences.
Creative Direction Antoine Christian
Art Direction Teresa Wozniak
Design Antoine Christian, Ian Liu, Teresa Wozniak, Matt Massarelli, Georgie Yiannoullou
Motion Graphics Matt Massarelli, Georgie Yiannoullou
Photography Alfonso Bui, NBPA
Video Alfonso Bui
Executive Producer Mark Johnson
Production Pyramyd Studios
Post Production Editbar
In Partnership with the NBPA