Sorare MLB '23
Sorare partnered with Major League Baseball to launch its 2023 season of officially licensed digital collectible cards, creating a campaign that connected athlete partnerships, product marketing, and community engagement.
Inspired by baseball diamonds, field geometry, and stitchwork details, the creative system used angular framing devices and graphic motifs to create a visual language that felt rooted in the sport while remaining distinctly Sorare.

I led the visual development of the campaign across marketing, social content, photoshoots, and supporting creative assets. The project featured MLB players including Eloy Jiménez, Joey Votto, Hunter Greene, Willy Adames, Juan Soto, and Julio Rodríguez, along with prominent Sorare community member John Nellis.
To extend the campaign beyond digital channels, we created custom varsity jackets featuring bespoke Sorare artwork, patches, and slogans for athletes and creators to wear during content capture and launch activations.
The result was a cohesive campaign system that blended sports culture, community, and product storytelling across digital and social touchpoints.

Creative Direction Ian Liu
Art Direction Teresa Wozniak
Design Ian Liu, Teresa Wozniak, Matt Massarelli, Antoine Christian, Georgie Yiannoullou, Jennifer Joraskie
Motion Graphics Matt Massarelli, Georgie Yiannoullou
Photography Alfonso Bui, MLBPA
Photo Retouching Lucky Elephant
Program Manager Katrina Lofaro
Executive Producer Mark Johnson
Production Kinect Media
Post Production Thomas MacVicar, J Money, Adam Weiss, Assembly Rouge, Lez Rouge, Kody Wescott, Duotone Audio Group
Executive Creative Director Khoi Phan​​​​​​​
↑BACK TO TOP